In the London high-fashion district, supermodels and superstars and even Superman come to learn about EcoMinga’s miniature orchids!

A couple of years ago our major UK supporters, the World Land Trust, sent a team of creative professionals– Jonny Lu, Jeremy Valender, and Vava Ribiero–to our Cerro Candelaria Reserve to make a short film about its new species of orchids. Jonny Lu’s studio does mainly fashion work, with clients like Victoria Beckham, Givenchy, and Louis Vuitton, so I was initially a bit worried about their intention to spend day after day climbing high muddy mountains in pouring rain. I needn’t have worried– they did it in style and with real pleasure! The results of their four-day trip were presented last Tuesday at the famous Bourdon House in London, once the home of the Duke of Westminster and now home to the Alfred Dunhill fashion house. Fabrizio Cardinali, CEO of Dunhill, graciously opened this house to us at no charge and donated the catering for the event. Sir David Attenborough, the great natural history presenter whose voice is instantly recognized around the world, came to the screening and also appeared in the film’ introductory segment. Thanks to Jonny’s and Emma Beckett’s and the WLT’s hard work and personal connections, an amazing set of people, including not only Sir David but many well-known British stars and supermodels, came to this event.

I gave a short talk to them about our orchids. It was an unusual venue and audience for an orchid talk, but it went well, and everyone was genuinely interested.


The audience even attracted paparazzi and the British tabloid press!

Film maker Jonny Lu, right, and Brooklyn Beckham, the paparazzi’s main target:

David Attenborough and Henry Cavill (aka Superman):

One of the main purposes of the event was to raise funds for the conservation of the forests where these special orchids live. We are in the process of naming some of our new species of orchids after our major donors, past and present, as a way of thanking them for their help. In this event we attempted to encourage new donors by offering to name some additional species after them or after a loved one. Several donors came forward, and the World Land Trust has set up a website where the remaining un-named species can be viewed by potential donors:
http://www.wlt-orchids.com/donate
This site will be updated as the orchids are named.

The site also contains the story of Jonny’s, Jeremy’s, and Vava’s challenging trip to our Cerro Candelaria mountain to film these orchids in their extraordinary remote habitat. The photos nicely capture the ambiance and the challenges of working in this area.

Click to enlarge. Jonny Lu, Jeremy Valender, and Vava Ribiero filming in our Cerro Candelaria Reserve. Photo: Lou Jost/Ecominga.

Click to enlarge. Jonny Lu, Jeremy Valender, and Vava Ribiero filming in our Cerro Candelaria Reserve.
Photo: Lou Jost/Ecominga.

Lou Jost

5 thoughts on “In the London high-fashion district, supermodels and superstars and even Superman come to learn about EcoMinga’s miniature orchids!

  1. Excellent footage and beautiful video, Lou! You are doing great work! Looking forward to the next post and one day visiting Ecuador…julie

      • Good, and I plan on donating (what my small retired science teacher budget will allow ) to your matching funds campaign for the connecting corridor, so crucial to maintaining the biodiversity there…

  2. Pingback: Happy Birthday Sir David Attenborough | Fundacion EcoMinga

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